JYCTY

Client Type: Fragrance Brand
Location: Toronto, Canada
Services Provided: Photography, Videography, Graphic Design, Social Media Strategy, Content Planning, Creative Direction
Deliverables: Monthly content package (6–8 photos, 2–3 Reels, 2–3 Instagram graphics, strategic captions, and web banners)

Our Role

JYCTY is a growing Toronto-based fragrance brand focused on high-quality, alcohol-free perfume oils. As their creative content partner for over a year, we have helped shape their online visual identity through a consistent blend of editorial product photography, lifestyle videos, graphic design, and storytelling-based campaigns. Every month, we deliver a tailored set of visuals that align with seasonal themes, product launches, and promotional periods.

What We Do Each Month

6–8 Photo Deliverables
Studio-style product shots, lifestyle images, seasonal setups, and UGC-style content — all optimized for social and web use.

2–3 Instagram Reels
Short-form videos highlighting key scent notes, product benefits, seasonal vibes, and creative storylines like Halloween skits or lifestyle morning routines.

2–3 Branded Graphics
Educational posts, sale announcements, event tie-ins (like International Coffee Day or Canadian Thanksgiving), and mood boards.

Creative Direction & Strategy
We pitch and plan content calendars in advance, integrating fragrance storytelling with broader cultural moments and holidays. Monthly themes are executed with cohesive visual tone, color palettes, and message hierarchy.

Web Banners & E-commerce Content
We create hero graphics for the JYCTY.ca homepage to support seasonal sales, launches, and collection highlights such as Pride Month, Fall Editions, or Back-to-School Offers.

Campaign Highlights

Halloween Ad Concept
We scripted, shot, and edited a Halloween campaign video where a trick-or-treater runs out of candy and impulsively gives a bottle of fragrance instead. The punchline? “A no-candy Halloween.” This light-hearted twist tied the brand to a fun seasonal moment while keeping the focus on the product.

Fall Lifestyle Series
Shot at the Junction Arts Market, we captured cozy autumn-themed photos and in-store b-roll for use in both paid and organic social media posts. Warm tones, candles, and real shopper moments brought authenticity to the fall lineup.

Educational Graphics
Swipe-through carousels like “Which Fragrance Matches Your Coffee?” or “Scents That Boost Your Mood” generated strong engagement and positioned JYCTY as part of a lifestyle, not just a product.

Pride & Father’s Day Content
Creative visuals and messaging highlighted inclusivity, self-expression, and emotional gifting, while staying true to JYCTY’s minimalist, elevated tone.

Results

23K impressions on best-performing paid post (Baiicola ad collaboration)
Higher engagement on reels compared to static posts
Increased clicks from story-based reels and homepage banners to shop pages

Client Feedback

“Royal Media made our brand feel like a luxury experience — every video, every photo, even our Instagram Stories now feel elevated and on-brand.”
— JYCTY Team